T-Star Telecom sought a scalable way to modernize in-store communication across hundreds of retail outlets. Static posters and manual displays made it hard to keep content fresh, track customer responses, or adapt messaging by region.
Gorilla Technology introduced a centralized digital-signage network powered by intelligent cameras that capture anonymous demographic data and feed it into a real-time dashboard. Retail teams now push video, slides, and targeted marquees with a click. At the same time, they can see who’s watching and when.
Within two months, T-Star saw a 35% lift in promotional engagement, cut content-deployment time in half, and gained actionable insights into customer age and gender trends – all from one unified platform.
Case Studies
The Challenge
01
Disjointed Displays, Limited Insights
- Manual Content Updates: Store managers traveled or emailed large files to swap screens, which lead to stale messaging.
- Unknown Audiences: Without analytics, marketing teams couldn’t gauge which ads resonated with teens vs. adults, or men vs. women.
- National Rollout Complexity: T-Star needed a solution that could instantly deploy fresh content and collect data across 200+ stores.
02
Urgency & Risk
Failing to modernize meant missed upsell opportunities, wasted marketing spend, and potential brand fatigue in a fiercely competitive telecom market.
Case Studies
Our Solution
Centralized Digital Signage Network
We deployed Gorilla’s signage players at each store, managed remotely from a cloud console.
- Flexible playlists: videos, slides, and marquees scheduled by time or region.
- One-click updates: global or store-specific content swaps in seconds.
Intelligent Demographic Detection
Cameras paired with our edge-AI module anonymously detect viewer age group and gender.
- Real-time counts: know who’s watching each screen.
- Privacy-first: no faces stored; data is purely statistical.
Visualized Analytics Dashboard
All signage performance and demographic data stream into a unified dashboard.
- Interactive charts show peak viewing times and audience breakdown.
- Region filters let HQ compare urban vs. rural trends.
- Export reports in CSV or PDF for marketing reviews.
Case Studies
Results & Impact
Measurable Gains
- 35% increase in on-screen promotion engagement within eight weeks.
- 50% faster content deployment: updates pushed to all stores in under three minutes.
- Data-driven decisions: marketing pivoted to popular ad formats after seeing demographic split.
Secondary Benefits
- Scalability: rollout plan in place for 500+ outlets next year.
- Cost savings: eliminated print poster expenses, saving 40% on collateral.
- Enhanced brand image: modern displays reinforce a tech-savvy identity.
Case Studies
Key Takeaways
Automate signage updates to keep content fresh and relevant.
Leverage edge-AI for anonymous, actionable demographic data.
Unify insights in a visual dashboard for real-time marketing decisions.
Scale easily: deploy once and extend across hundreds of locations.
Drive ROI: boost engagement, cut print costs, and refine campaigns with data.