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Gorilla Grabs the Post-NAB Spotlight with New Media Monetization Platform – Gorilla MAM and X-Share

As a long-established developer of Media Asset Management solutions, Gorilla's content repurposing and monetization platform provides the underlying infrastructure to TVB's new online video store-GoTV.  The project is the first media content cloud in Asia, comparable to an Apple iTunes for Chinese-language TV and movie content. (See the video below for why TVB chose Gorilla as a technology partner.)

During the NAB2014 show in Las Vegas, this project caught the attention of both customers and partners, as well as keen interest from the media, including well-known broadcast magazine, InBroadcast, the influential UK publisher.  The main focus of their May issue is a sneak preview of the up-coming broadcast show in Singapore, BroadcastAsia (17-20 June), which includes an in-depth story on Gorilla. Gorilla’s APAC Senior Sales Director, Mike Wang will visit BroadcastAsia to meet with customers and partners.

InBroadcast May Issue

“The way the metadata is distributed in the organization and the level of completeness of very specific metadata was probably quite different from any other organization,…It became apparent to us that Gorilla -- with the media asset management system and new media solutions -- was the best partner for us, and we are completely satisfied with their ability to customize their already proven solutions…to our particular needs,” ---SK Cheong, General Manager, Television Broadcasts Limited.

Gorilla's Solution for TVB:
Key modules include: Gorilla ATM (Automatic Transcoding Manager), Gorilla MAM (Media Asset Management), Gorilla EFCS (Essence Flow Control System), Gorilla EM Portal, Gorilla TACS (Tiered Archive Control System), Gorilla X-Share for repurposing and collaboration, and Gorilla Content Server for the management and broadcast of new media.

Key technology/products:

Gorilla Media Assets Management (MAM)


Centralized digital content library responds to global requests simultaneously, efficiently enhancing content propagation and content repurposing


Enables browsing, collaboration, storage management and distribution via a web-based platform, providing an automation system within a full-line tapeless environment


Supports multi-lingual audio-visual media file management, for repurposing across a global network


Supports round-the-clock real-time recording, ingestion, repurposing, production and play out services. Ensures 24/7 non-stop operation


Scalable architecture allows extension of MAM services to more regional sites using a private cloud infrastructure.

Gorilla X-Share (Repurposing and Collaboration Platform)


Single platform for streamlining workflows across multiple production silos and locations, facilitating new and more efficient workflows between multiple NLE production teams.


Facilitates faster organization-wide creative processes, including support for remote and mobile approval of rough-cut content


Testimonial of TVB General Manager, SK Cheong

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