Las Vegas, USA. Gorilla Technology Group this week previewed the
first in its line of video-centric cloud-based services at the National
Association of Broadcasters (NAB) tradeshow in Las Vegas, targeting its
services at broadcasters, video production companies and media sales and
marketing teams.
At a panel discussion on software defined cloud services, Gorilla Technology
Group CEO Dr Spincer Koh highlighted the key drivers for shifting operations to
the cloud, including the flexibility to shift costs to a project-based model,
and the desire to reduce infrastructure ownership and maintenance issues by
converting to a cloud model.
Dr Spincer Koh, CEO of Gorilla Technology Group, discusses with
other panel guests the issues affecting broadcasters shifting operations to the
cloud at the Connected Media IP pavilion at NAB 2015.
Talking on the sides of the panel discussion: “While some
organizations still prefer on-premises customized solutions for running their
media operations, services are far more suited to the vast majority of
organizations that are a focused on generating and delivering content, not
managing IT systems,” Dr Koh said.
In February this year the investment arm of Australian
telecommunication and data services company Telstra bought a stake in Gorilla
based on both company’s synergies to offer global cloud services across a range
of verticals, including professional and enterprise media.
Gorilla will roll out its services on Telstra’s global cloud
infrastructure beginning Q3 this year. These will include metadata enrichment,
video production collaboration, digital asset management, and video publishing
among those services targeted at media companies. Gorilla will also offer
applications for enterprises that are heavy users of video for training,
marketing and communication. In the meantime, Gorilla is providing trial
accounts for its media services.
Speaking at the Connected Media IP pavilion at NAB 2015, Dr Koh
emphasized the important role metadata played for companies looking to better
monetize their content.
Dr Spincer Koh, CEO of Gorilla Technology Group at the Connected
Media IP pavilion in NAB 2015, presenting: “Video Big Data is the Key to
Monetization”
“Management of enriched metadata, including that which has been
captured by analyzing what’s happening within the content itself, is the most
effective way for people to quickly find and match multiple segments of content
stored in archive. You not only need a highly efficient system for managing and
retrieving your content – which Gorilla offers – you also need to have a
precise time-based mechanism for analyzing the content in the first place.”
Gorilla’s metadata enrichment platform captures metadata by
tagging objects within the content, such as people’s faces. This offers new
ways to monetize content by searching and delivering segments based on the
object that appears at specific moments in a program, Dr Koh said.
For over a decade, Gorilla has accumulated expertise in video
analysis and highly efficient content management, as well as the processing of
the video big data generated by today’s video-centric applications. Gorilla has
designed its own platform for handling this video big data. Gorilla’s Video Big
Data & Analytics platform constitutes the platform architecture that drives
and supports Gorilla’s media services.
At NAB 2015, Gorilla is providing test accounts for the
following services:
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Gorilla Connected Workspace is an over-the-top style service
for bridging the video production silos that occur between multiple
proprietary editing suites, providing transparency without any impact on
existing video production workflows.
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Gorilla Media Library is a digital asset management platform
for managing enterprise video and other forms of content. It is a marketing
or training team’s go-to place for all communication collaterals and digital
assets.
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Gorilla Video Publishing combines the convenience of viewing
content via a phone or tablet with the flexibility of offering multiple
tracks of content simultaneously. Video is easily categorized into TV-like
channels, with programs published according to a viewing schedule or offered
on-demand. Each enterprise can manage multiple channels at the same
time.
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