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Gorilla Announces “Video Connects Everything” at NAB 2015 with Media Services for Broadcast and Enterprise Customers

Las Vegas, USA. Gorilla Technology Group this week previewed the first in its line of video-centric cloud-based services at the National Association of Broadcasters (NAB) tradeshow in Las Vegas, targeting its services at broadcasters, video production companies and media sales and marketing teams.

At a panel discussion on software defined cloud services, Gorilla Technology Group CEO Dr Spincer Koh highlighted the key drivers for shifting operations to the cloud, including the flexibility to shift costs to a project-based model, and the desire to reduce infrastructure ownership and maintenance issues by converting to a cloud model.

Dr Spincer Koh, CEO of Gorilla Technology Group, discusses with other panel guests the issues affecting broadcasters shifting operations to the cloud at the Connected Media IP pavilion at NAB 2015.


Talking on the sides of the panel discussion: “While some organizations still prefer on-premises customized solutions for running their media operations, services are far more suited to the vast majority of organizations that are a focused on generating and delivering content, not managing IT systems,” Dr Koh said.


In February this year the investment arm of Australian telecommunication and data services company Telstra bought a stake in Gorilla based on both company’s synergies to offer global cloud services across a range of verticals, including professional and enterprise media.


Gorilla will roll out its services on Telstra’s global cloud infrastructure beginning Q3 this year. These will include metadata enrichment, video production collaboration, digital asset management, and video publishing among those services targeted at media companies. Gorilla will also offer applications for enterprises that are heavy users of video for training, marketing and communication. In the meantime, Gorilla is providing trial accounts for its media services.


Speaking at the Connected Media IP pavilion at NAB 2015, Dr Koh emphasized the important role metadata played for companies looking to better monetize their content. 


Dr Spincer Koh, CEO of Gorilla Technology Group at the Connected Media IP pavilion in NAB 2015, presenting: “Video Big Data is the Key to Monetization”


“Management of enriched metadata, including that which has been captured by analyzing what’s happening within the content itself, is the most effective way for people to quickly find and match multiple segments of content stored in archive. You not only need a highly efficient system for managing and retrieving your content – which Gorilla offers – you also need to have a precise time-based mechanism for analyzing the content in the first place.”


Gorilla’s metadata enrichment platform captures metadata by tagging objects within the content, such as people’s faces. This offers new ways to monetize content by searching and delivering segments based on the object that appears at specific moments in a program, Dr Koh said.


For over a decade, Gorilla has accumulated expertise in video analysis and highly efficient content management, as well as the processing of the video big data generated by today’s video-centric applications. Gorilla has designed its own platform for handling this video big data. Gorilla’s Video Big Data & Analytics platform constitutes the platform architecture that drives and supports Gorilla’s media services.


At NAB 2015, Gorilla is providing test accounts for the following services:



Gorilla Connected Workspace is an over-the-top style service for bridging the video production silos that occur between multiple proprietary editing suites, providing transparency without any impact on existing video production workflows. 


Gorilla Media Library is a digital asset management platform for managing enterprise video and other forms of content. It is a marketing or training team’s go-to place for all communication collaterals and digital assets. 


Gorilla Video Publishing combines the convenience of viewing content via a phone or tablet with the flexibility of offering multiple tracks of content simultaneously. Video is easily categorized into TV-like channels, with programs published according to a viewing schedule or offered on-demand. Each enterprise can manage multiple channels at the same time. 

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